Cookie Policy

Last Updated: January 1, 2025

This Cookie Policy explains how Lin-k.ai ("we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at https://lin-k.ai ("Website"). It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Lin-k.ai) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why Do We Use Cookies?

We use cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate - we refer to these as “essential” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for analytics, advertising, and other purposes.

3. Types of Cookies We Use

A. Essential Cookies

These cookies are strictly necessary for the operation of our Website. They enable core functionalities such as user authentication, session management, and security.

Technologies used:

Custom PHP session cookies
Security and CSRF tokens

Purpose:

Maintain user sessions
Ensure secure logins and actions
Prevent cross-site request forgery

B. Analytics Cookies

These cookies help us understand how visitors interact with our Website. They collect aggregated data to improve site performance and content delivery.

Tools used:

Google Analytics
Microsoft Clarity

Purpose:

Analyze website traffic and visitor behavior
Track session duration, pages visited, and interaction heatmaps
Improve content and navigation structure based on data insights

C. Functional Cookies

These cookies allow the Website to remember choices you make (such as your preferred theme) and provide enhanced, personalized features.

Example:

Theme preferences (e.g., dark mode or light mode)

Purpose:

Preserve visual settings across sessions
Improve user experience through customization

D. Advertising and Marketing Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions such as preventing the same ad from continuously reappearing, ensuring ads are properly displayed, and in some cases selecting advertisements based on your interests.

Platforms used:

Google Ads
Microsoft Ads
LinkedIn Ads
Twitter Ads
Meta (Facebook & Instagram) Ads
Rb2b Retargeting Platform

Purpose:

Track ad performance across platforms
Enable remarketing/retargeting strategies
Build audiences for advertising campaigns
Optimize ad spend through behavioral targeting

E. Third-Party Cookies

These cookies may be set by embedded third-party services that appear on our Website. We do not control the settings of these cookies; please refer to the third party’s own cookie policies.

Third-Party Service:

Rb2b (marketing and remarketing service provider)

Purpose:

Integration of external ad tracking and campaign performance analytics
Personalized marketing content delivery via Rb2b's network

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can set your cookie preferences via the cookie consent banner displayed on your first visit.

Additionally, you may:

Modify your browser settings to refuse cookies.
Delete existing cookies manually from your browser.
Use privacy browser extensions or settings to block tracking.

Please note that disabling some cookies may affect the functionality of the Website.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in response to changing legal, technical, or business developments. When we update our Cookie Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

Parmar Technologies
Email: [email protected]
Website: https://parmartech.com
Address: C-105, Gurukul Tower, Dahisar West, Mumbai, Maharashtra - 400068, India